How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

Is the twerking owl anti-vax? And other serious questions.

Duolingo gets massive TikTok following thanks to passive-aggressive owl

Duolingo plays on evil mascot meme in April Fool's campaign

100 of the best (and weirdest) Duolingo sentences EVER - duoplanet

How Duolingo struck social gold by going unhinged - The Hustle

How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice

How companies can succeed on TikTok - Protocol

How to Install the Duolingo Widget on iPhone or Android

Duolingo TikTok Channel - The Shorty Awards

Unpacking the delicate art of the unhinged social media mascot

Duolingo touts significant Q2 growth

A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis, by Gillian Setiawan, Marketing in the Age of Digital

Duolingo's Biggest Technology Innovations