The ads are virtual, but for some NHL fans, the irritation is real

Not all hockey fans watching games from home are on board with the digital ads wrapping around NHL rinks this season. The league has been looking into using digitally enhanced dasherboards for almost a decade.

The ads are virtual, but for some NHL fans, the irritation is real

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The Sports Advertising Revolution: Digitally Enhanced Dasherboards

The ads are virtual, but for some NHL fans, the irritation is real