Nielsen measures the social conversation around TV

The Twitter / Nielsen TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter.

Social Content Ratings - Trusted social performance measurement

Nielsen sports measurement concerns prompted meeting with Disney

Nielsen expands social TV ratings to include Facebook - Digital TV Europe

Networks can now track social media chatter with Nielsen's Twitter TV ratings – GeekWire

Nielsen Will Now Measure TV Viewership on a Local Level

Nielsen: Twitter x TV activity levels indicate total audience engagement

Nielsen Completes Local TV Ratings Reboot 10/03/2019

TV Measurement Is Coming Apart at the Seams. What Should We Do About It? - Butler/Till

CSRWire - Nielsen's 2022 ESG Report: Diversity, Equity and Inclusion